MG ROVER EN FAILLITE ... repris par Nanjing

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bugman23
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Message par bugman23 »

Perkins tu as l'air super au courant de toutes les infos :) tu travailles pour mg/nac ?
Perkins

Message par Perkins »

bugman23 a écrit :Perkins tu as l'air super au courant de toutes les infos :) tu travailles pour mg/nac ?
Non,non mais je lis ce qui se dit, notamment sur le forum anglais MG ROVER.ORG.
Le 30/01 dernier, la NAC a fait le point sur la situation en organisant un Chat avec les membres du forum anglais...et certaines infos que j'ai données y ont été annoncées. ;)
Perkins

Message par Perkins »

NAC MG a désigné l'agence "AUTOMOTIVE PR" pour diriger la campagne publicitaire qui concerne le relancement de la marque MG

SOURCE :
2 Mar, 2007
http://www.automotivepr.com/released...tml?&fSKU=1188

Nanjing Automotive Corporation (NAC), China's oldest car manufacturer, has appointed London-based agency Automotive PR as its global public relations agency to handle the international promotional activity for its recently re-launched MG brand.

NAC is one of China's largest automotive manufacturers, and with the acquisition of the assets of the former MG Rover, the company is close to inaugurating its newly built factory in Nanjing, China, which houses advanced equipment transferred in record time from the Longbridge production facility near Birmingham, UK. The company will be introducing to the market a range of enhanced MG models during this year, with the Longbridge facility playing an important role in research and development and the production of the iconic MG TF sports car. The company plans initial launch activity to coincide with its 60th anniversary celebrations at the end of this month.

Automotive PR is Europe's leading specialist automotive communications agency and works on behalf of a range of clients from motor manufacturers and multi-national industry suppliers to motor dealers and small privately owned companies. The company undertakes a range of services but its principal specialisation is in developing and managing hard hitting media relations programmes on behalf of its clients.

This announcement follows on from previous work carried out last year by Automotive PR for NAC MG, when the agency staged a high-profile press conference at London's Waldorf Hilton to disclose the company's plans for the recently acquired British carmaker.

Zhang Xin, President of NAC MG, comments about the new contractual relationship: "We feel that Automotive PR is the perfect company to help NAC MG develop its international profile. We will have much to talk about over the coming months and Automotive PR's experience and industry contacts will help raise our profile in key markets. We will also benefit from their professionalism and experience in support of our PR team here in China".

The APR team on the NAC MG account will be led by Martin Hayes, with Peter Haynes (who has a strong background at Ford, Autocar and Peugeot) as Account Director, and Simon Wittenberg (formerly Press Officer for Lotus) as Account Manager."
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Arthur
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Message par Arthur »

Pour info :
back to UK, with the compliments of Q8.

http://users1.wsj.com/lmda/do/checkLogi ... %3Dmostpop

oups, cliquer pour le résumé s/ :
2. Ford Nears Deal to Sell Aston Martin
Perkins

Message par Perkins »

A signaler aujourd'hui un article du New York Times : le journaliste américain (Craig S. SMITH) s'est rendu à Longbridge et il s'est entretenu avec Wang Hongbiao. On a la confirmation que Nanjing s'engage à long terme, que les premiers modèles produits au Royaume Uni seront des versions restylées et améliorées (par rapport à ceux de 2005), puis il y aura un renouvellement de la gamme MG sur laquelle les choses sont déjà engagées. Pour l'usine MG aux USA, les discussions se poursuivent avec les différents partenaires.
Ils prévoient probablement d'exporter en Europe la MG 7 produite à Pukou.


Image
Wang Hongbiao (NAC-MG), devant la MG Vintage à Longbridge


New York Times: The Classic British Sports Car From China
March 13, 2007
The Classic British Sports Car From China
By CRAIG S. SMITH
LONGBRIDGE, England ? MG, the legendary British brand that expired after a lengthy illness, will be revived this month as a Chinese sports car when the Nanjing Automobile Corporation begins to produce convertible sports cars under that name in China.

The rebirth of MG is the latest and most splashy example of how China?s growing economic might is reaching carefully into foreign markets, buying up troubled companies with established brands and using them to build bridgeheads for some of the hundreds of billions of dollars that the country has to invest overseas.

?Within a very small period of time you will see a lot of industries following the same strategy,? said the chairman of Nanjing Automobile in the United Kingdom, Wang Hongbiao, whose stature and demeanor bring to mind Humphrey Bogart.

It is a cautious, even stealthlike approach, and a stark contrast to Japan and Korea, which spent billions of dollars over decades to build recognized brands through exports before establishing a high-profile corporate presence overseas. That era reached its peak with the purchase of Rockefeller Center by Mitsubishi Estate in 1989. These days, China also wants to avoid a political backlash, like the kind that has already scuttled at least one deal.

Still, China is in a hurry, and as it increases outward investment, many of its companies hope to leapfrog the expansion process by acquiring technology and distribution networks together with well-known names on which to build larger businesses.

The investment agency that China is setting up to diversify its $1.1 trillion foreign exchange holdings could provide another boost, particularly as the government sees the entire world ? including developing countries in Africa and Latin America ? as its stage for acquisitions.

It began when the Chinese television and mobile telephone maker TCL bought the bankrupt Schneider Electronics of Germany in 2002. The computer maker Lenovo acquired I.B.M.?s troubled personal computer business in 2004.

Now, China Qianjiang Group, the largest motorcycle manufacturer in China, owns Benelli, the oldest motorcycle manufacturer in Italy. Shenyang Machine Tool Group has bought the 140-year-old German machine tool maker Schiess. Xinjiang Chalkis, a tomato producer, even owns a French tomato cannery and sells Chinese tomato sauce in Provence. All of those target companies were facing financial crises.

Many of China?s foreign purchases have been focused on energy resources, dominated by big state-owned enterprises like the national oil giants PetroChina and Cnooc, which have spent billions in recent years acquiring oil and natural gas fields. Those deals have helped swell the value of China?s foreign acquisitions to nearly $14 billion on more than 100 deals last year, from just $18.6 million in 1990, according to Thomson Financial, which tracks global investment trends.

But with the largest foreign exchange reserves in the world putting upward pressure on the yuan, China is now happy to have smaller companies invest some of that money overseas.

?Even five years ago, it would have been difficult to get approval for this kind of stuff,? said Jonathan Anderson, chief economist for Asia at UBS in Hong Kong. ?But now the government is clearly giving companies a mandate to go out and make acquisitions.?

To encourage outbound investment, the commerce ministry now accepts applications online, and the State Administration of Foreign Exchange has abolished quotas on the purchase of foreign exchange for such deals.

That has led to a sharp increase in deals all over the world.

Wanxiang Group, the biggest maker of drive shafts, shock absorbers and other car components in China, bought the American auto parts companies Schiller, Universal Automotive Industries and Rockford Powertrain, to get into the United States market with established brands.

Samson Holdings, a Taiwanese-owned China-based furniture maker, has done the same by buying the North Carolina furniture makers Universal Furniture, Legacy Classic and Craftmaster Furniture.

In 2004, the Shanghai Automotive Industry Corporation took a controlling stake in Ssangyong Motor Company, the fourth-largest automaker in South Korea, in order to gain access to that market.

Still, the foreign investments are a trickle at this stage. Nanjing Auto, for instance, paid just over $100 million for the MG assets two years ago. ?This is not Japan in the ?80s; this is Japan in the ?60s,? Mr. Anderson said.

Following the pattern of similar acquisitions, Nanjing has retained key managers while shifting much of the labor-intensive production back home where it is cheaper.

Even so, China?s overseas investments have already caused some alarm. In the United States, national security concerns over a takeover bid by Cnooc for Unocal in 2005 killed that deal. And a bid by Haier, a Chinese refrigerator maker, for Maytag was cut short the same year by a quick counteroffer from Whirlpool.

Emotions have already risen in Britain recently over Burberry?s plan to move production to China. Even Prince Charles has added his voice to protests that the quintessentially British brand would be made in China.

Given those problems, Nanjing Auto, China?s oldest automaker, is eager to keep a low profile and has been careful to preserve the British face of its famous brand ? lest the reborn MG become nothing more than a Chinese competitor to the Mazda Miata. Earlier this year, Nanjing shipped eight vintage MGs to China as an introduction to the brand. The only twist: In China, Nanjing auto executives have told people that the MG stands for the more instructive ?modern gentleman? instead of the original meaning, ?Morris Garages,? where the cars were first made. MGs became classics of their time, beloved by generations. While the Italians built flashier sports cars for the rich, MGs developed a loyal following among aficionados who still refer to the distinctive logo as the ?sacred octagon.?

?Emotion is the most important factor in purchasing cars,? Mr. Wang, 44, of Nanjing Auto, said. ?That?s why we feel the brand is so important and is why we want to protect the British flavor of the brand.?

Rising labor costs and a series of missteps by British Leyland, the defunct company that manufactured MG during its 1960s heyday, led to the sale of MG to several different owners before bankruptcy finally ended production in April 2005.

Nanjing Auto bought all of the tangible assets from the MG plant, together with the rights to some of Britain?s most famous automotive brands, including MG, Morris, Austin and Austin-Healey.

It crated up most of the manufacturing equipment and shipped it to Nanjing, where it has been painstakingly reassembled.

On March 27, the 60th anniversary of Nanjing Auto, the Nanjing plant will start producing two MG models: the MG7, a five-seat, four-door sedan, and the MGTF, a two-seat, two-door convertible sports car. It hopes to eventually export the MG7 to Europe.

But the company has also signed a 33-year lease on a portion of the Longbridge factory site and later this year will begin producing the MGTF there for sale in Britain and eventually continental Europe.

Negotiations are under way to produce a hardtop version of the MGTF roadster through a joint venture in Oklahoma, and Mr. Wang said he hoped Americans would be able to purchase an MG in the near future, depending on the company?s ability to meet federal regulations.

Initially, the cars will be updated versions of two-year-old models; Mr. Wang said the company would design all new models ? a process under way ? in Britain.

?It?s just like cooking,? he said, sitting in his corner office with Chinese, American and British flags on the carved wooden mantelpiece above a gas fire. ?You have to keep the original flavor.?

Mr. Wang took a visitor across the empty factory compound to an unused conference center that houses the office of Lord Austin, founder of the Austin Motor Company, later a part of British Leyland.

Inside the musty, wood-paneled office, filled with original furnishings, he pulled opened a drawer, releasing a hidden mechanism and allowing the top of Lord Austin?s heavy oak desk to slide back, revealing a secret compartment containing a guest book, its pages filled with the signatures of visitors to the legendary car company.

?Royalty signed here,? said Mr. Wang with evident enthusiasm at this bit of British heritage. The book contains the signatures of Prince Philip, Princess Margaret and Lord Snowdon.

A collection of gleaming cars is kept in the compound, including a lavish two-tone green 1938 MG sedan with graceful fenders and running boards, as well as an MGB sports car, the most popular British sports car ever made.

Not all Chinese companies are entering ?through the backdoor,? as the Chinese like to say, by buying established brands. Changhong, one of the biggest television makers in China, has begun production of flat-screen TVs in the Czech Republic at a $100 million factory that it built from scratch.

Other TV makers in China have manufacturing operations in Europe to avoid paying the 14 percent duty on imports to the European Union.

But that has not been the strategy for China?s bigger companies like Nanjing Auto.

?The Chinese strategy to get into the market is to go for mature, established brands that might have had some trouble,? Mr. Wang said. Organic growth is too costly and too slow, he said.

?An example is Yuejin,? he said, referring to Nanjing Auto?s truck brand, a household name in China. ?It has a history of 50 years, but for this brand to go into the European or American market would cost us a lot of money because it?s not known in either market. To build a brand-new automotive platform would also cost us a lot of time and investment.?
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Mr Propre
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Message par Mr Propre »

Salut PErkins et merci pour ces infos toutes chaudes!

Une question me tarraude l'esprit : si NAC reprend la marque MG, cela veut-il aussi dire que les propriétaires de modèles récentes peuvent récupérer les ? engagés dans certaines réparations?


En gros, comment NAC gère les anciennes garanties?
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jean-marie
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Message par jean-marie »

Ce serait trop beau, M Propre, NAC a racheté seulement le nom, pas la Société qui elle, a bel et bien disparu.
Or la responsabilité est attachée à la Société, la personne morale, pas au nom.
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Message par Didier MGFVVC »

Une superbe invention financière des ricains que la personne morale car pas de filiation avec ses obligations ni de prison pour une société. ;)
Perkins

Message par Perkins »

Mr Propre a écrit :Salut PErkins et merci pour ces infos toutes chaudes!

Une question me tarraude l'esprit : si NAC reprend la marque MG, cela veut-il aussi dire que les propriétaires de modèles récentes peuvent récupérer les ? engagés dans certaines réparations?


En gros, comment NAC gère les anciennes garanties?
Comme l'a dit jean-marie : pour les anciennes garanties sur les MG, la cause est entendue, suite à la mise en liquidation judiciaire. Pour ce qui est de l'avenir, la NAC a laissé entendre qu'une garantie de 4 ou 5 ans étaient envisagée. Une décision sera prise à ce niveau. Ils veulent vraiment mettre en avant la qualité de leur production et ils savent qu'ils seront jugés sur ce point.
En plus de la marque MG, ils ont déjà décidé de relancer la marque AUSTIN et on devrait en savoir plus sur leurs projets au mois de mai, le boss Wang Haoliang fera une déclaration importante sur le sujet. La presse chinoise a annoncé un modèle roadster AUSTIN, ce qui suscite beaucoup d'interrogations car certains dirigeants de la NAC avaient d'abord parlé d'une nouvelle petite voiture économique en collaboration avec LOTUS.
Au niveau du timing, les "vraies" nouveautés seraient plutôt pour 2008. Dans quinze jours, MG devraient revenir au premier plan dans les médias avec le lancement officiel en Chine de l'usine MG le 27/03, juste quelques jours avant Longbridge dont l'histoire reste encore à écrire ;)
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Message par Pierre Valine »

Didier MGFVVC a écrit :Une superbe invention financière des ricains que la personne morale car pas de filiation avec ses obligations ni de prison pour une société. ;)
Bigre, tu voudrais mettre une société en prison ?
Dans la mienne (qui ne mérite pas la prison à ma connaissance et à ce jour) on est 170 000 !
:jesors:
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Message par Arnaud »

Il est possible qu'ils fassent un geste commercial pour les anciens MGistes mais rien ne les y obligent.

Je me demande si la TF Chinoise devra être à nouveau certifiée ? est-elle considérée comme un nouveau modèle ? devra t-elle à nouveau passer les crash tests ?
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Message par jean-marie »

Didier, je ne crois pas que ce soient les américains qui ont inventé la notion de personne morale, un juriste pointu pourra peut-être nous en dire plus, mais c'est une notion universelle qui existe depuis fort longtemps.
Perkins

Message par Perkins »

Nanjing Automobile a rendu public sa demande d'avance d'argent au gouvernement chinois : jusqu'à présent les plans du constructeur chinois étaient principalement financés par la Banque de Chine à hauteur de 65 millions de dollars, Nanjing Automobile sollicite officiellement un prêt de 260 à 390 millions de dollars pour réaliser la production de 200 000 véhicules MG par an dans les 5 prochaines années.

SOURCE : Shanghai Securities News, China Car News, 17/03/2007

" Nanjing Automobile (Group) Corporation has asked the National People?s Congress (NPC) to support its car business, fueling rumors the company is in difficulty.

Company president Wang Haoliang has submitted a proposal to the NPC, seeking government support for a loan of two billion to three billion yuan (about 260 million to 390 million U.S. dollars), says Friday?s Shanghai Securities News.

The partner of Italian carmaker Fiat said in January that it would build cars under the acquired British brand MG from March 27.

The company plans to build an annual production capacity of 200,000 MG vehicles, 250,000 engines and 100,000 gearboxes in Nanjing with a total investment of 3.5 billion yuan in the next five years.

The ambitious plan, however, was supported only by the Import and Export Bank of China, which has offered a loan of 500 million yuan (about 65 million U.S. dollars).

?Banks apparently lost confidence in the company because several of its subsidiaries are in the red,? the newspaper quoted an industry insider as saying."
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Message par Arnaud »

Merci encore Perkins. Avec ça ils devraient nous sortir de vrais nouveaux modèles, espérons le !
Perkins

Message par Perkins »

Aux dernières nouvelles et selon des sources proches de Nanjing Automobile, le projet d'usine à Ardmore est toujours d'actualité en dépit du départ de Duke Hale : 20 000 voitures devraient être produites dans les 3 ans avec 2 modèles prévus (MG TF2, roadster), et non 100 000 voitures pour 2010 avec toute une gamme MG comme le prévoyait le plan initial de Duke Hale.
Le lancement des ventes en Europe est prévu pour juin 2007 avec l'usine de Longbridge, pour les USA ce serait pour l'été 2008.


SOURCE :www. channel4.com
Industry: MG's US plans in disarray? 19 Mar 07 15:26 Exports - and assembly - of MG sports cars is still intended in the US, despite the departure of Duke Hale, the CEO of the company planning the venture.

Oklahoma Global Motors, a joint venture with MG's owner Nanjing Automotive, was to assemble MG TF2 coupes from pre-fabricated kits in Ardmore, Oklahoma, and distribute them to dealers.

Hale has left along with two other senior executives, allegedly because his ambitious plan for sales of 100,000 cars a year by 2010, with a full-range model line-up and 350 dealers, had been much-reduced. There are reports that a range of just two MG-branded cars will be offered - probably the TF2 coupe and roadster - instead of a five-car range to include a hybrid, as promised.

Sources have also suggested that there could be problems getting these cars, which are based on very elderly designs, to meet America's federal safety and emissions legislation.

MG sources still say that production of 20,000 cars (over two to three years) is still on the cards for Ardmore, however, along with 20,000 made in Longbridge. European sales are still said to be scheduled for June, with US sales from summer 2008. (Autoweek).

http://www.channel4.com/4car/news/ne...?news_id=15925
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Message par Arnaud »

Un article intéressant du New York Times sur le retour de MG :
http://www.nytimes.com/2007/03/13/busin ... ref=slogin
Perkins

Message par Perkins »

Selon certaines sources qui proviennent du directeur de production de MG, le plan de NAC-MG est de produire 12 modèles dès 2007 mais avec des modèles qui seront des "variantes" :
-la MG 7 sera déclinée en 5 variantes
-la MG TF " " " 4 variantes
-la MG 3 " " " 3 variantes

Trois "nouvelles" MG seraient révélées dès le 27/03/2007...


Source :
Ex-MG Rover Director of Product Development now leads NAC-MG's development effort

The author of this article claims that the former Director of Product Development in MG Rover, Rod Oldaker, is now working in the same role with the NAC-MG. It was said that he became MG's Director of Product Development on March 1st this year, and his role at NAC-MG will be made known officially during the big launch at March 27th next week. The involvement of Rod Oldaker is definitely a boost for NAC-MG in future car designs and developments.

This articles also claims that there is a plan to have 12 products in the MG line up in 2007: 5 products (or varients) for MG-7, 4 products for MG TF, and 3 products for the MG-3.

source: http://auto.sina.com.cn/news/2007-03...45258088.shtml
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Message par bugman23 »

4 product mgtf ?

115/135/160/gazout :vomi:
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Mr Propre
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Message par Mr Propre »

bugman23 a écrit :4 product mgtf ?

115/135/160/gazout :vomi:
Je crois que la version VVC va être abandonnée.
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bugman23
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Message par bugman23 »

Mr Propre a écrit :
bugman23 a écrit :4 product mgtf ?

115/135/160/gazout :vomi:
Je crois que la version VVC va être abandonnée.
une petite TF 1.8 turbo ca serais pas mal :)
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Message par jean23 »

Bonsoir:Je met de l'huile de tournesol dans ma salade. Je met de l'huile de tournesol dans mon gazout.Personne ne vomit!!!!!
Perkins

Message par Perkins »

Une version hybride de la MG TF n'est pas impossible également : les ingénieurs de MG ROVER travaillaient sur ce projet et différentes sources évoquent ce modèle.
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Message par bugman23 »

Encore mieux :D !
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Message par jurassic »

Peut être une TF à pédales, sans JDC, le bonheur :up:
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Message par Didier MGFVVC »

Meme si on aime tous sur ce forum la F/TF ce n'est pas avec le roadster que la marque va gagner beaucoup d'argent.
Sa chance de survie est surement de pas etre trop cher et compliqué a fabriquer et de représenter une image dans la tradition MG ,que semble vouloir mettre en avant les chinois pour un premier temps.
Verrouillé

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