Monogram paint range for 2004 MG and Rover cars
Palettes des couleurs dispo en 2004 pour les MG dans le cadre du programme de personnalisation « Monogram »
SILVER IS POPULAR, BUT MONOGRAM IS PERSONAL
NEW CD PROVIDES CLEAR VISUAL CHOICE FOR CUSTOMERS
Silver remains the most popular colour ordered on every new model in Rover’s extensive line-up – from the CityRover to the attractive 75. Royal Blue and the new Firefrost Red pearlescent are close behind. But for customers who prefer to express their individuality and specially tailor their MG or Rover car, the company’s Monogram Bespoke Build programme is now viewable with a specially created CD, available from MG Rover dealerships, that permits individuals to create and specify the precise car they desire on computer.
Using the very latest software technology and running on Windows XP, the CD can illustrate the effects of all the 50 colour schemes available and view it on a selected car, turning through 360o. This is particularly useful for illustration and to see the full potential of the sophisticated Monogram flip paint treatments, most notably the ˜Chromescent’ paints like Moonshine, with its iridescent holographic paint effect.
The Monogram facility has been very popular, with several thousand satisfied customers. The programme permits individuals to personalise their cars from a broad range of special colours, a wide selection of interior trim colours and fabrics, and a variety of individual features not normally available as part of a manufacturer’s specification.
For further information please contact:
Kevin Jones, UK PR Communications Manager
Telephone: +44 (0) 121 482 5917 / +44 (0) 7885 288620, e-mail: kevin.jones@mg-rover.com
Ian O’Brien, UK Product PR Officer
Telephone: +44 (0) 121 482 5905 / +44 (0) 7702 341447, e-mail: ian.obrien@mg-rover.com
Media website: www.media.mg-rover.com for full information and copyright free images (for editorial purposes only).
Most popular have been the exclusive exterior body colours, with a range of 24 paint finishes in addition to the extensive standard colour palate and duotone effects on the large Rover cars. From the sophisticated Chatsworth to the outrageous Bittersweet, the 2004 Monogram range takes freedom of expression to new limits.
Prices for special Monogram paint finishes are listed below:
Rover
25
45
75
Streetwise
Chromescent
?2,000
?2,250
?2,500
?1,850
Chromactive
?1,800
?2,050
?2,200
?1,650
Kinetic
?1,200
?1,350
?1,500
?1,050
Supertallic
?800
?900
?1,000
?650
MG
ZR
ZS
ZT
TF
Chromescent
?2,000
?2,250
?2,500
?2,250
Chromactive
?1,800
?2,050
?2,200
?2,050
Kinetic
?1,200
?1,350
?1,500
?1,350
Supertallic
?800
?900
?1,000
?900
MG Rover Group’s Monogram Bespoke Build programme was created to allow customers to specify features not normally available as part of a manufacturer’s specification. Carrying the personalisation theme through to the interior, a wide range of leather and Alcantara? interior trims are available for selection. Add to this the ability to use the ˜Personal Line’ option to colour-key the car’s fascia, steering wheel, door casings and other interior components, and bespoke build reaches new heights. Colour-keyed Alcantara? door casing inserts and alternative fascia finishes are also available to complete the interior integration.
Monogram paint range for 2004 MG and Rover cars
Chromescent colours use extremely high concentrations of pigment to deliver dramatic colour shift or holographic paint effects.
Bittersweet
Golden yellow with green ˜flip’
Moonshine
Silver with shifting spectral highlights
Shot Silk
Emerald with purple flip
Chromactive colours contain multi-layered pigment flakes with special reflective qualities.
Aurora
Crimson to orange ˜travel’
Dark Fantasy
Black to purple to bronze travel
Poseidon
Dark blue to purple over olive travel
Twilight
Brighter blue to purple travel
Kinetic colours demonstrate a subtle multi-layer colour effect.
Atmosphere
Light to mid blue with gold highlights
Gulf Stream
Smokey slate shifting to olive and grey-blue
Moody Blue
Grey-blue with gold highlights
Sunspot
Pearlescent yellow with ochre and citrus effects
Supertallic is a range of distinctive metallics, and micatallics for a pearlescent effect.
Aubergine
Rich aubergine
Biomorphic
Bright metallic green
Black Olive
Luxuriant dark green with movement to black
Caledonian
Lilac
Celestial
Bright light blue
Chagall
Warm strong mid blue
Chatsworth
Elegant classic gold
Garnet
Rich glowing red
Horizon
Pretty light blue
Lagoon
Colourful turquoise
Nightshade
Lustrous black with blue highlights
Nocturne
Greyed off mid-dark blue
Orange Grove
Strong tangerine
Duotone paint schemes – Rover 75 saloon and Tourer models exclusively.
Upper Colour Lower Colour
British Racing Green
Starlight Silver
Royal Blue
Starlight Silver
British Racing Green
Arbour Green
Royal Blue
Bermuda Blue
Odyssey
Arctic Blue
Platinum Gold
Spice
Tempest Grey
Starlight Silver
Raven Black
Tempest Grey
Raven Black
Firefrost Red
Cimarron Green
Old English White
Midnight Blue
Osmium Blue
Firefrost
Tapestry